Nike has filed 3 WARN notices across 3 states, affecting 948 workers. Filings are concentrated in St. Charles, Shelby, and Byhalia. Filing dates range from Jan 26, 2026 through Apr 23, 2026. The Jan 27, 2026 filing for 583 workers in Shelby is the largest filed in Tennessee in 2026 and larger than 97 percent of WARN filings nationally. Shelby accounts for 61% of affected workers.
The current year is incomplete; these totals are not a like-for-like growth comparison.
Nike is the world's largest athletic footwear and apparel company, founded in 1964 by Phil Knight and Bill Bowerman in Beaverton, Oregon. The company designs, develops, and sells athletic shoes, clothing, and equipment under the Nike, Jordan, and Converse brands. Nike employs roughly 79,000 people worldwide.
Nike announced a restructuring plan in December 2023 targeting $2 billion in cost savings over three years, which included cutting about 2% of its workforce, roughly 1,600 positions. Additional cuts followed in 2024 as the company reorganized around a new product and marketing strategy. WARN filings from Nike and Nike Retail Services reflect both corporate cuts in the Portland, Oregon, area and retail store closures.
Nike was an early and aggressive adopter of direct-to-consumer sales, pulling product from many wholesale partners to sell through its own stores and Nike.com. This strategy drove higher margins initially but was partially reversed starting in 2023 when the company acknowledged it had gone too far and lost market share by abandoning wholesale relationships. The shift back toward a balanced distribution model is ongoing.
Nike is undergoing a leadership transition and strategic reset. The company is working to reignite product innovation, rebuild wholesale partnerships, and compete more effectively against newer brands like On Running and Hoka. AI is being applied to demand forecasting and personalized marketing, but the company's near-term challenges are more about product strategy than technology.
Last reviewed 2026-04-15If you received a layoff notice from Nike, check the dates in your own written notice and the applicable state rules. Federal WARN generally requires 60 days notice for covered events, subject to exceptions; a public filing does not establish your individual entitlement. Read the Department of Labor guidance. Review unemployment benefits, health coverage and local job-center support.
Find your state's unemployment insurance program and apply online. You may be eligible before your last day.
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Federal WARN generally requires 60 days notice for covered employers and qualifying events, subject to exceptions. State rules may differ.
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America's Job Centers offer free career counseling, resume help, interview prep, job search assistance, and retraining vouchers for workers affected by WARN Act layoffs. Ask about Rapid Response services.
Data on this site comes from WARN Act filings published by state workforce agencies. Where a state does not publish a usable list, filings come from a third-party compilation and are marked on each row. Filings are updated regularly but may not reflect same-day submissions. Coverage varies by state.
Across 2 filings with usable paired dates, the median recorded gap is 65 days. This is date arithmetic, not a finding about notice received by workers or legal compliance. Source definitions, coverage and exceptions matter.
Severance is negotiable more often than people assume, and the leverage is largest before a notice lands. Financial Samurai's How To Engineer Your Layoff walks through how those conversations actually go, with real severance examples.
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