Nike has filed 3 WARN notices across 3 states, affecting 824 workers. Filings are concentrated in St. Charles, Shelby, and Beaverton. Filing dates range from Sep 15, 2025 through Apr 23, 2026. Shelby accounts for 71% of affected workers.
Nike is the world's largest athletic footwear and apparel company, founded in 1964 by Phil Knight and Bill Bowerman in Beaverton, Oregon. The company designs, develops, and sells athletic shoes, clothing, and equipment under the Nike, Jordan, and Converse brands. Nike employs roughly 79,000 people worldwide.
Nike announced a restructuring plan in December 2023 targeting $2 billion in cost savings over three years, which included cutting about 2% of its workforce, roughly 1,600 positions. Additional cuts followed in 2024 as the company reorganized around a new product and marketing strategy. WARN filings from Nike and Nike Retail Services reflect both corporate cuts in the Portland, Oregon, area and retail store closures.
Nike was an early and aggressive adopter of direct-to-consumer sales, pulling product from many wholesale partners to sell through its own stores and Nike.com. This strategy drove higher margins initially but was partially reversed starting in 2023 when the company acknowledged it had gone too far and lost market share by abandoning wholesale relationships. The shift back toward a balanced distribution model is ongoing.
Nike is undergoing a leadership transition and strategic reset. The company is working to reignite product innovation, rebuild wholesale partnerships, and compete more effectively against newer brands like On Running and Hoka. AI is being applied to demand forecasting and personalized marketing, but the company's near-term challenges are more about product strategy than technology.
Last reviewed 2026-04-15| Location | State | Type | Workers | Effective | Filed |
|---|---|---|---|---|---|
| St. Charles | MO | Layoff | 172 | 2026-06-26 | 2026-04-23 |
| Shelby | TN | 583 | 2026-04-03 | 2026-01-27 | |
| Beaverton | OR | Layoff | 69 | 2025-12-15 | 2025-09-15 |
Nike has an upcoming layoff effective Jun 26, 2026. If you are affected, you remain employed with regular pay and benefits until the effective date. Use this time to prepare: file for unemployment insurance so your claim is ready when your last day arrives, review your COBRA health coverage options, and visit your local America's Job Center for free career counseling and retraining vouchers. Ask about Rapid Response services, which are specifically designed for WARN-affected workers.
Find your state's unemployment insurance program and apply online. You may be eligible before your last day.
Continue your employer health plan for up to 18 months, or compare lower-cost options on the Health Insurance Marketplace.
Employers with 100 or more employees must give 60 days written notice before mass layoffs or plant closings.
Free career counseling, resume help, job search assistance, and retraining programs through CareerOneStop.
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America's Job Centers offer free career counseling, resume help, interview prep, job search assistance, and retraining vouchers for workers affected by WARN Act layoffs. Ask about Rapid Response services.
All data on this site is sourced from official WARN Act filings published by state workforce agencies. Filings are updated regularly but may not reflect same-day submissions. Coverage varies by state.
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